Social Appearance accounts for your presence on all the online social media platforms. Your consistency in keeping up with a monotonic custom theme across all platforms to create a resilient brand image is of the utmost importance. This custom theme establishes a differentiating factor between you and your competitors.
Your business listings include all your basic information needed by the customer to get in touch with you. It is essential to provide the physical and online point of contact to assure customers of your presence in order to boost sales.
Otherwise customers are susceptible to moving onto your competitors who are better able to connect with them.
Your Reputation literally precedes you. You are recognized with the general publicís perception of you. Capitalize on it by engaging the public as often as possible
Reviews are a public form of consumer communication ó do not ignore your online reputation! Improve it via responding to queries online.
Social media channels are now the biggest source of information for consumers to make their buying decisions. Use this to your advantage
Listening is key here. Be able to know what your clients need and adapt to their request is vital to your competitive edge over your competitor.
All your efforts will be in vain if you do not look for opportunities and maintain your social portfolio through rigorous monitoring. Dashboard and reports help you assess the overall trend pertaining to your campaign and filter out crucial elements which need your attention.
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Partner Advertising: SEM, Email/Text Marketing, Display, Print Ads, Radio, TV, Loyalty programs, Deals.
Search engines, online reviews, ratings, relevant articles, word of mouth. The businessís reputation is what consumers say it is.
In-store experience: talked with salesperson in-store, read product brochure, tried sample product. The decision to purchase is made.
Post-purchase experience: Facebook post, tweet, review, discuss with friends, blog, Consumer compares expectations.
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